Kazakh-Language Business Discourse: Nature and Linguistic Features
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DOI:
https://doi.org/10.32523/2616-678X-2020-130-1-69-76Keywords:
business communication, Kazakh language, business letter, language policy, business discourse, business correspondenceAbstract
The paper discusses the nature and linguistic features of Kazakh-language business
discourse in the context of globalization of world economic relations and the internationalization of
business contacts in modern Kazakhstan. In general, Kazakh linguists agree that the business discourse
in the Kazakh language is characterized by the exact use of words by meaning in the dictionary, a small
number of figurative and evaluative languages, an impersonal presentation, a special cliché system, terms
and stable expressions, conditional symbols and abbreviations, clear compositional structure, etc. Thus,
the analysis of the history of the formation of Kazakhstan’s business discourse shows that, firstly, there
is a rich and long tradition of using the Kazakh language in business communication with its own genres
and language means; secondly, this tradition suspended development and, to some extent, predetermined
difficulties in the functioning of Kazakhstan’s business discourse; and thirdly, the Kazakhstan business
discourse, which is constantly and actively supported by a sovereign state, is currently expanding very
quickly and forming its own discursive community
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