Informative and communicative nature of the cultural code in the media discourse (on the example of the Kazakh press)

Abstract

This article substantiates the presence of informative and communicative nature of the cultural
code in the media discourse of the Kazakh press. The historical experience of forming a multinational society
in Kazakhstan has had a huge impact on the national code. Considering the reflection of the national code of
the Kazakh people in the modern media discourse, we note that the words «consent»,» tolerance»,» hospitality
«and» respect « are most often found in the Kazakh media space when describing various phenomena of the
cultural code.
The process of digitalization and convergence, which affects the media space of Kazakhstan, along with
other countries, provides a technical opportunity for communication between press readers and authors. The
presence of information and communication component helps the dialectical development of the national
cultural code of the Kazakh people, the opposition against the challenges of globalization in preserving the
national identity and the best traditions of the people.
The article is written within the framework of the grant AP05133019 “Cultural codes of modern Kazakhstan
(literary and media discourses)” funded by the Committee of Science of the Ministry of Education and Science
of the Republic of Kazakhstan.