AI-copywrite and AI-rewrite for textual content creation of corporate websites: linguistic aspect and new challenges


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Authors

DOI:

https://doi.org/10.32523/2616-678X-2024-148-3-117-126

Keywords:

artificial intelligence, copywriting, rewriting, linguistic culture, new skills, personalized content, ethical principles, quality assessment.

Abstract

The article is dedicated to analyzing the use of artificial intelligence (AI) in copywriting and rewriting, examining its linguistic features and impact on textual content. It discusses the
advantages and disadvantages of AI-generated texts, their lexical, grammatical, and stylistic characteristics, as well as a comparative analysis with texts written by humans. Special attention is given to ethical issues related to authenticity, authorship, and the influence of AI on linguistic culture.
The article also explores new challenges for copywriters and the impact of AI on the job market.

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Published

2024-09-28

How to Cite

Seidekhanov С. ., Dossanova А. ., & Raisova А. . (2024). AI-copywrite and AI-rewrite for textual content creation of corporate websites: linguistic aspect and new challenges. Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Series, 148(3), 117–126. https://doi.org/10.32523/2616-678X-2024-148-3-117-126

Issue

Vol. 148 No. 3 (2024)

Section

Linguistics