Pragmalinguistic features of Kazakh tourism discourse

Abstract

This paper highlights the concept of studying tourism discourse within the cognitive and
pragmatic approach. It also studies the issues of tactical and strategic organization of this type of institutional discourse. As the analysis of linguistic studies has shown, the problem of typological status of tourism discourse
is argumentative. There is demonstrated relationship between tourism and advertising discourses. The aim of
the study is to identify the main communication strategies and tactics of tourism discourse. On the example
of advertising texts about tourist places in Kazakhstan several speech strategies and tactics used to implement
the main purpose of this type of discourse – the impact on the addressee. The strategy of positive and tactics
of its implementation as honesty and reliability, reference to authority, greasing on argument, quickness, chic
life, pressure, advantageous offer, background knowledge of the addressee, and appeal to feelings are revealed.