Pragmatics of television discourse

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  • Zh.M. Imangalikova L.N. Gumilyov Eurasian National University
  • K.T. Malikov L.N. Gumilyov Eurasian National University


television discourse, pragmatics, morning programs, anthropocentric paradigm, communication, consciousness, cognition


The article is devoted to the recognition of the pragmatic nature of television discourse, and morning programs are studied as a specific object. With the development of scientific and technological progress, social relations become more complicated, the flow of information must be fast, accurate, concise and truthful - the main requirement of the media industry. The discursive nature of the modern media sphere is focused on pragmatic goals within the framework of the addressee-text-addressee trinity. In a research article aimed at recognizing the pragmatic nature of television discourse, the task is to consider a language based on the principles of the anthropocentric paradigm, in general, on the basis of the world of human consciousness and cognition, spiritual values. The research article was aimed at identifying innovations in the format of morning information programs and clarifying their pragmatic goals. When assessing the relationship between the addressee and the addressee, the professional skills of the TV presenter and the level of knowledge of the culture of direct broadcasting, the knowledge and knowledge of the addressee and the addressee, etc., are taken into account when communicating. Theoretically, it is necessary to consider programs in television discourse within the framework of an anthroporelevant paradigm. It is known that the act of speaking on television forms the culture of speech in society, therefore, from a practical point of view, it is valuable to pay attention to the possibilities and use of television and master the culture of the screen. That is why it is very important to consider language as a whole, based on human consciousness and knowledge, spiritual values and peace.



How to Cite

Imangalikova Ж. ., & Malikov К. . (2024). Pragmatics of television discourse. Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Series, 146(1), 76–89. Retrieved from