The Password Function of Military-Political Lexis in Agonal Discourse
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Keywords:
political discourse, military-political lexis, password function, agonality, media discourse, cognitive frames, divergent meanings.Abstract
The article is devoted to the study of the password function of military-political lexis in the official media of Kazakhstan, Russia, and the United States. The paper analyzes the degree to which the hidden pragmatic functions of political language have been studied, with particular attention paid to the mechanisms of influencing mass consciousness through specialized vocabulary and stable discursive constructions. Key theoretical approaches to understanding the mechanisms of political discourse (T. van Dijk, P. Chilton, G. Lakoff, E. Sheigal, O. Chernyavskaya, A. Baranov, etc.) are discussed, which makes it possible to reveal the multi-level nature of political communication. The article also identifies the main categories, features, and levels of manifestation of the password function, including lexical, semantic, and pragmatic aspects. Based on cognitive, pragmatic, and discursive analysis, the features of the implementation of password functions in media texts are revealed. A systematization of the types of password models functioning in contemporary military-political discourse is proposed, contributing to a deeper understanding of the strategies for shaping ideological attitudes and interpreting political reality. Examples from contemporary media in Kazakhstan, Russia, and the United States are presented, reflecting the specificity of national political codes. The study results in a description of the methodology for analyzing the password function, media discourse, cognitive frames, and divergent meanings.
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