Beauty in Hindi and Kazakh languages: Psycholinguistic Experiment

Abstract

The concept of “beauty” is of special interest in different cultures. The study aimed
at describing ways of conceptualizing beauty by speakers of different languages, modeling the
associative field of the stimulus beauty in Hindi and the Kazakh language, identifying similarities
and differences in the conceptualization of beauty among representatives of the Indian and Kazakh
cultures. The article presents results of a psycholinguistic study, within the frame of which a
word association test was conducted with groups of Indian and Kazakh respondents of the West
Kazakhstan Marat Ospanov Medical University. The common and specific components identified
in the associative meaning to the stimulus beauty are due to differences in the structures of
languages and the ethnic specificity of the Indian and Kazakh cultures.