The structure of advertising texts in the newspaper "Kazakh"
Views: 357 / PDF downloads: 337
DOI:
https://doi.org/10.32523/2616-678X-2023-144-3-89-99Keywords:
newspaper language, advertising text, advertising history, Alash studies, types of advertisingAbstract
The main purpose of the article was to analyze the linguistic specifics of advertising texts in the first national press – the newspaper "Kazakh", organized by the Alash intelligentsia and published in the period from 1913 to 1918. To do this, graphic projections of advertising texts in issues 7-40 of the specified newspaper of 1913 were first created, which were deciphered. A graphic projection is a mechanical marking of a text given by one or another writing system, another alphabet [1, p. 7], without reference to the traditions and writing norms of the copied language, letter and sound content, as well as to the elements that are implicitly transmitted in the original letter. The article also reviewed the history of Kazakh advertising. The structure of sentences, phrases of historical advertising texts in the Kazakh language were analyzed. Based on historical Kazakh advertising texts published in 7-40 issues of the newspaper "Kazakh" in 1913, the types of advertising of the early twentieth century are determined. The meanings of Arabic, Persian words and terms found in the advertising language were revealed. The article found that trade and social advertising was often published in the newspaper "Kazakh", the features of the technology of advertising design of the early twentieth century are described in detail. The article is devoted to the history of the formation of advertising in the Kazakh language.
Downloads
Published
How to Cite
Issue
Section
License
Here is the academic English version suitable for publication on the journal website:
The academic journal “Bulletin of L.N. Gumilyov Eurasian National University. Philology Series” adheres to an Open Access policy for all published materials, based on the principle of free and equitable dissemination of scholarly knowledge. The Editorial Board believes that open access to research results contributes to the advancement of philological science, strengthens academic communication, and promotes the integration of national research into the international scientific community.
1. Free and Open Access
All articles published in the journal are made openly available on the official website of the journal and are accessible to all users without restrictions, registration, or payment.
Users are entitled to:
-
freely read and download materials;
-
copy and distribute the texts of publications;
-
print articles;
-
use materials for scientific and educational purposes, provided that proper attribution is given to the author(s) and the original source of publication.
2. Licensing
Journal materials are distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) license:
https://creativecommons.org/licenses/by-nc/4.0/
This license permits the use, copying, distribution, and adaptation of the materials for non-commercial purposes, provided that appropriate credit is given to the author(s) and a link to the original publication is included.
3. Benefits of Open Access
The Open Access policy ensures:
-
increased visibility and citation of scholarly publications;
-
prompt dissemination of research findings in the fields of philology, linguistics, literary studies, and translation studies;
-
expansion of international academic cooperation;
-
access for readers to up-to-date scientific information without financial or technical barriers.
The Editorial Board is committed to ensuring transparency in editorial processes, maintaining high standards of peer review, and providing broad accessibility to research outcomes in the field of philological studies.
