https://bulphil.enu.kz/index.php/main/issue/feedBulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Series2025-12-30T14:27:52+00:00Айтуганова Зауреш Шамшаевнаvest_phil@enu.kzOpen Journal Systems<p><strong>Dear authors,</strong></p> <p>The journal "Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Series" is a peer-reviewed, scientific journal of open access. It publishes original research in all areas of Philology. </p> <p><strong>Thematic areas:</strong> Linguistics, Literary Studies, Language and Literature Teaching, Translation Studies.</p> <p><strong>Publications languages:</strong> Kazakh, English, Russian.</p> <p><strong>Frequency:</strong> 4 times a year.</p> <p><strong>Review process:</strong> Double-blind</p> <p><span style="vertical-align: inherit;"><strong>Certificate of registration for re-registration:</strong> <a href="https://bulphil.enu.kz/index.php/main/libraryFiles/downloadPublic/3"><span class="fontstyle0">№ KZ53VPY00032637</span></a></span></p> <p><strong><a href="https://portal.issn.org/resource/ISSN/2616-678X">ISSN (Print) 2616-678X</a> </strong></p> <p><a href="https://portal.issn.org/resource/ISSN/2663-1288"><strong>ISSN (Online) 2663-1288</strong></a></p> <p>The journal is included in the list of publications recommended by the Committee for Quality Assurance in the Field of Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan.</p> <p>CrossRef International Agency assigns DOI (Digital Object Identifier) to journal article. DOI of the journal: <a href="https://doi.org/10.32523/2616-678X">https://doi.org/10.32523/2616-678X</a> </p> <p><strong>Founder and Publisher</strong>: L.N. Gumilyov Eurasian National University, Astana, Kazakhstan. </p>https://bulphil.enu.kz/index.php/main/article/view/1099Polyphonic poetics of Anatoly Kim's works: semantics and functions2025-12-23T18:34:44+00:00B.S. Baizhigit bota_bs90@mail.ruL.V. Safronovadinass2002@mail.ruM.A. Kanafinakanafina.m60@mail.ru<p>The purpose of this article is to investigate the phenomenon of polyphony in A. Kim's prose, which manifests at various levels of its poetics, primarily in speech perversions. The plot core of the novel Joys of Paradise, the main object of analysis in this article, is rooted in Indian philosophical and religious traditions of the transmigration of the soul, "samsara". In the final transmigration, where the soul is meant to achieve perfection, the protagonist's "soul" receives a vessel in which it attains its goal and will no longer wander the world in search of the Joys of Paradise. The attainment of this harmony is marked in A. Kim's novel by the renunciation of the disharmony in the author-hero's speech sphere, and the removal of the leitmotivic speech schism. Schism, absurdist tendencies in the speech and imagery of A. Kim's works Squirrel and Settlement of Centaurs are conditioned by the polyphony of voices, character transformations, the "quartering" of the hero's personalities, animism, various types of neologisms, a wide associative array of metaphorical expressions, and synonymous lexical and syntactic constructions that unite incompatible elements.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1170The poetics of Mirzhakip Dulatovich's artistic image2025-12-08T09:03:47+00:00G. Gazizovgibrat_01@mail.ru<p>In substantiating the image of historical figures in a work of fiction, every writer, poet-writer gets fully acquainted with the life of this person, historical data, and literature of that period. In Kazakh literature, the image of heroes who showed heroism during the war and the creation of the Kazakh Khanate, the image of great personalities built during the development of the country and educational events of the twentieth century, is illustrated in works of art. The article analyzes in detail the image of the activist Alash, a prominent representative of the national liberation movement, poet and master of leadership Mirzhakip Dulatovich in fiction. The reflection of the existence and social activity of a historical personality in fiction is differentiated on the basis of the works of different writers. In particular, the analysis of the image of Mirzhakyp in the works of such poets and writers as A. Tanirbergenovich, A. Naimanbaevich, M. Zhumabaev, S. Seifullin, M. Titakovich, B. Mailin, T. Jurtbai, J. Abdirash, S. Turgunbekuly and E. Toleubai will be carried out. The distorted images of the Soviet era and realistic and positive assessments of the independence period are relatively considered. In addition, the article says: "Wake up, Kazakh!" profoundly reveals the influence of the slogan on national consciousness, the fate of the prison, the image of a victim of political repression, and the spiritual image in poetry and drama. Through the artistic image of the figure, the national history, the idea of independence and the desire for historical justice are revealed.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1213Toponymic elements in the Turkistan-Turkmen Sahra Manuscript of "The Book of Dede Korkut"2025-12-04T05:00:53+00:00M. Ekicimekici@yahoo.com<p>Among the most distinctive works of the Turkish epic tradition are the manuscripts containing the sayings, poetic passages, and epic narratives attributed to Dede Korkut. Four manuscripts of these works are known today.<br />Rich in language, literature, history, and folklore, they form an essential part of Turkic cultural heritage. The third manuscript, known as the Turkistan Türkmen Sahra Manuscript of Dede Korkut, holds particular significance due<br />to its abundance of toponymical (place name) elements. The manuscript studies the place names found in this manuscript. First, the place names appearing in the twenty-three poetic passages are presented, followed by those occurring in the epic narrative titled “Salur Kazan’s Slaying of the Seven-Headed Dragon.”<br />These are organized and categorized in tables. At the end of the study, the cultural significance of the identified place names within the context of Turkish culture is discussed, without delving into etymological analysis. The researcher categorizes place names under three main headings: natural features (land, water, mountains, passes), cities, and countries or regions. These toponyms<br />encompass a wide geography from China to Europe and from Siberia to India, reflecting the lands, capitals, and cultural environments historically inhabited by Turkic peoples.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1159- The type of the intellectual hero and his spiritual and moral potential in Ilyas Yesenberlin's novel “The Battle”2025-12-17T11:13:43+00:00Zh.B. Ibrayevaigb1006@mail.ruD.K. Baidrakhmanovdbaidrakhmanov@gmail.com<p>This article addresses issues concerning the history of literature and theoretical concepts. It presents material on the genesis of the Kazakh intelligentsia, defines its term and meaning in contemporary interpretation; reviews the works of Kazakh literary scholars, delving into the origins of national self-consciousness and the history of the Kazakh intelligentsia's formation. An analysis of Ilyas Yesenberlin’s novel is conducted in light of the stated topic, identifying two main types of intellectual heroes. A significant feature of Yesenberlin's works is the affirmation of the subjective source of socially significant life values through the intense, dynamic spiritual and practical activity of the intellectual hero. This aspect highlights the relevance of the study, which is closely tied to spiritual values, worldview, and the role and mission of the intelligentsia. The subject of this study is the type of intellectual hero. The object is the hero's spiritual and moral potential in the novel. The goal is to identify the type of intellectual hero and their spiritual and moral potential in Ilyas Yesenberlin’s novel. The article emphasizes the practical significance of its materials and their potential use in teaching disciplines on 20 th-century Kazakh literature, specialized seminars on literary regional studies, and more.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1215Ideological and artistic features of the novel "The End of the Legend" by A. Kekilbaev2025-12-08T08:59:30+00:00A.D. Kabilovadilet.kabylov@yu.edu.kzN.S. Kamarovanagbdu.kamarova@yu.edu.kz<p>The article examines ideological and artistic features of Kekilbaev’s <em>The End of the Legend</em>. This work, which attracted attention with its innovation, revealed the hero's soul with great artistry, deeply immersing itself in his inner world. Using the example of the writer's work, the characteristics of the ‘intertwined style’ are considered, in which the author's narration and words, thoughts, and inner state of the hero's soul are intertwined in the writer's works, which was a novelty in our literature at the time. Influence of the existentialism movement, emphasizing various mysteries of humanity in the 20th-century philosophy, can be observed on ideological concept of the novel. The need to understand the unique essence of human life, to trace the inner world of a person by depicting his spiritual and emotional nature from a psychological point of view attracted the attention of readers. In modernist literature his world of feelings, the peculiarities of perception of events happening around him, the depiction of thoughts, impressions, and the state of the soul through the ‘stream of consciousness’ manifests itself in the poetic style of the writer. Ideological and artistic features of the novel are analyzed from the aspect of individual stylistic features of the author.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1114National values in Zhuban Moldagaliev's poetry2025-12-08T15:25:24+00:00A.A. Malikovaakjaiyk_91@mail.ruT.K. Omar togatai@mail.ruD.N. Baigutovadinar_1378@mail.ru<p>The scientific article is devoted to the works of the outstanding poet of Kazakh poetry Zhuban Moldagaliev from 1960 to 1990 and reflects national values in them. On the basis of convincing arguments, the character, mentality and spiritual characteristics inherent in our people are considered, that is, the foundations of national values revealed through the tropes and expressive means of language. The point is that the poet's poetry is divided into thematic and genre forms, such as political and social lyrics, philosophical lyrics, civic lyrics, nature and love lyrics, and sometimes even intertwines with each other and is reflected in the same work. The study also highlights that Moldagaliyev’s poetry from 1960 to 1990 became richer in terms of linguistic expression and artistic style, while his ideas grew more profound. Works by Zhuban Moldagaliyev as one can clearly observe the manifestation of national values such as patriotism, respect for the homeland and native land, glorification of ancestral customs and traditions, strong familial bonds and brotherhood, honesty, hospitality, reverence for parents, women, younger sisters, and elders. Throughout the article, the poet’s civic identity, his unique sense of self (“Men”), and the character of his lyrical persona are clearly revealed.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1125Functions of deixists and delimiters in the language of literary text2025-11-20T07:15:10+00:00A.T. Mukhamejanovaainagulmuhamejanova@gmail.comG.T. Mukhamejanova mukhamed130282god@gmail.comZh.Zh. Tolysbayevazh_kazpoetry@inbox.ru<p>This article explores the structural and semantic functions of pragmatic devices that ensure textual cohesion in literary discourse, specifically deixis and discourse markers. The study focuses on the specific features of deictic and discourse-marker constructions in Baurzhan Momyshuly’s autobiographical novel "Ushqan uya". ("Our Family"). Drawing on linguistic, pragmatic, cognitive, and stylistic approaches, the paper reveals the role of deictic elements in establishing referential connections within the text and the function of discourse markers in generating logical and emotional relations. Particular attention is given to the use of personal, temporal, and spatial deixis, with illustrative examples demonstrating how these devices construct interaction between the reader and the narrative. The analysis also addresses how discourse markers encode causal, contrastive, and affective relations across sentence boundaries. The findings contribute to a deeper understanding of cohesion and pragmatic impact in Kazakh literary discourse and may serve as a basis for further research in text linguistics, discourse pragmatics, and cohesive analysis of literary texts.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1193New possibilities of artificial intelligence in writing abstracts2025-12-08T11:28:43+00:00M.A. Zhanzakovamereke.zhanzakova@ayu.edu.kzG.K. Zhylkybaygulimzhan.zhylkybay@ayu.edu.kzN.S. Khalikovakhalikova_nurila1978@mail.ru<p>The article explores effective ways to develop students' skills in writing abstracts by integrating artificial intelligence (AI) into the educational process. In today’s education system, enhancing students’ academic literacy is one of the key priorities. In particular, writing an abstract is a complex process that requires research abilities, critical thinking, working with information, and writing in an academic style. Alongside traditional methods, there is an increasing need to incorporate new digital tools, especially AI technologies.</p> <p>The article examines the effectiveness of artificial intelligence and digital devices in the educational process, showing how they can develop the creative abilities of students and increase their interest in scientific research. The main goal of the article is to identify new opportunities for developing the skills of writing an abstract and the academic speech culture of students with the help of artificial intelligence. In this regard, the role of artificial intelligence (AI) tools in writing texts, conducting research, and shaping academic style is determined. The novelty of the research lies in the proposal of new methods based on the real application of the learning process using artificial intelligence.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1210Work environment factors contributing to burnout for university teachers in Kazakhstan2025-12-03T15:01:29+00:00A.S. Nabidullinaibosha@mail.ruA.A. Zadakhanovazadakhanova.a@qyzpu.edu.kzD.B. Ismailovakazakhstan.di@mail.ru<p>The study explores work environment factors contributing to burnout among university teachers in Kazakhstan. Using a descriptive survey design, data were collected from 113 faculty members across pedagogical universities to examine perceptions of workload, time management, work-balance, and institutional support. The results reveal that excessive workload and administrative responsibilities are major contributors to emotional exhaustion and disengagement from teaching duties. More than half of the respondents reported feeling overwhelmed, while a smaller proportion demonstrated resilience and effective coping strategies. Positive aspects emerged through collegial relationships and recognition, which were found to mitigate burnout and enhance motivation. However, perceptions of administrative responsiveness to faculty concerns regarding stress and well-being were divided, reflecting inconsistencies in institutional practices. The study concludes that burnout is a systemic issue influenced by organizational structures, support mechanisms, and recognition systems rather than solely individual factors. These findings underscore the significance of promoting balanced workloads, strengthening administrative engagement, and fostering a supportive academic culture to sustain teacher wellbeing and productivity within Kazakhstan’s higher education institutions.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1174Effective methods of teaching the image of a teacher in Kazakh prose2025-12-10T12:30:09+00:00G.T. OspanovaMaryama140870@gmail.comK.S. KulmanovKuandik_1971@mail.ruA.Sh. Askarovaaltynai-74@mail.ru<p>The article considers new methods of teaching the image of a teacher in Kazakh prose. The place of a teacher in the upbringing of youth and generations through literary works and the consideration of his artistic depiction in Kazakh prose will enrich the topic. Analyzing the essence and content of teaching the great personality of a teacher who educates the young generation through literary works, a comprehensive analysis of the definitions of the concept is made. The purpose of the study is to identify effective ways of educating students through works that define the image of a teacher. Focusing on the concepts of ‘teacher’ and ‘tutor’ in the Kazakh worldview, the difference between their role in modern society and their role in literary works is distinguished.</p> <p>The novelty of the study is that the thematic ideas and searches of Kazakh writers in the creation of the image of a teacher in the methodology of teaching the Kazakh language were analyzed, and effective teaching methods were considered. The study was the first to examine and analyze the methodology for studying the image of a teacher in Kazakh prose, its spiritual, ethical and aesthetic nature. The results of the study have the potential to be used in the methodology of teaching literature and the Kazakh language, in the field of aesthetic education of students in the field of combining language and education.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1132Lexical Innovations Introduced Through the Cultural Lexeme ‘Zhady’ in Khoja Ahmed Yasawi’s Hikmet2025-10-13T14:05:53+00:00M.E. Azhibekovamarzhanermektai@mail.ruG. Sagidoldaasem963@mail.ruG.A. Abdimaulengumi_1980@mail.ru<p>This study aims to analyze the linguistic unit “zhady” in <strong><em>Hikmets</em></strong> by Khoja Ahmed Yasawi. The concept of cultural lexicon is defined, and the frequency of usage of this unit in Yasawi’s Hikmets, which explains the sources of our spiritual values and conveys religious understanding in a way appealing to the people's worldview, is examined. It is concluded that each cognitive linguistic unit requires individual analysis. The research was conducted within lexical-semantic and cognitive frameworks. Based on the transcribed version of the Samarkand (Zaleman) manuscript presented in R. Sydyk’s monograph <em>“The Language of Yasawi’s Hikmets,”</em> the study analyzes the cultural lexeme “zhady” and demonstrates its function as a “linguistic unit of memory retention.” It examines the various uses of the linguistic unit “zhady” in Yasawi’s language. The terms “cultural code,” “national code,” “cultural lexicon,” “lexical innovations,” and “cultural lexicon” are explained. Drawing on the works of both domestic and foreign Yasawi scholars, the study demonstrates that it identifies the mechanisms for expanding the lexical inventory within cognitive linguistics. The study explains the phonetic differences between the translation and the manuscript using a historical-comparative method. The practical significance of the study lies in the possibility of applying its results in theoretical courses on lexicology and cognitive linguistics, as well as in seminars related to Yasawi studies.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1168 Representation of patriotic feelings in linguistic consciousness2025-12-30T14:27:52+00:00E. Armiyanur_erke@mail.ruS.A. Asanbaeva asanbaevasaule1970@gmail.com<p>The article addresses the issues of selecting, adapting, and digitizing texts of patriotic content in the formation of linguistic consciousness. In contemporary educational contexts, the development of linguistic consciousness capable of generating oral and written texts and transforming them into meaningful communication between the author and the recipient is of particular relevance. At the primary school level, learners, in accordance with their age-related cognitive abilities, gradually acquire grammatical awareness and begin to master basic functional styles of language, which creates favorable conditions for integrating value-oriented content into language education. Linguistic consciousness is an interdisciplinary concept widely applied in philosophy, psychology, pedagogy, and sociology, as it reflects the interaction between language, thinking, and social experience. In primary education, this concept is especially important in the process of forming civic competencies through exposure to texts of patriotic content. Such texts contribute not only to language development but also to the internalization of cultural values and national identity. The study is based on a linguistic analysis of patriotic texts used in educational practice. Special attention is given to the principles of age-appropriate selection and adaptation of materials, as well as to the possibilities of digitization using modern educational technologies. Digital formats enhance accessibility, engagement, and multimodal perception of patriotic content. The article argues that the formation of linguistic consciousness should begin in early childhood, ensuring a balanced development of language competence, civic awareness, and cultural identity.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1181Ways of historical development of indigenous adjectives2025-12-23T15:11:38+00:00G.Zh. Bayalievaaidana.zhalgas@astanait.edu.kzK.S. Saryshovaaidana.zhalgas@astanait.edu.kz<p>Modern linguistics undergoes new trends of development as a new approach to every linguistic phenomenon is needed. The present research paper is devoted to the examination of the Kazakh language by way of a comparative analysis with the written language, which can be discovered in medieval monuments of the Turkic world, to find out the cognitive features of the language. The history of the adjectives formation shows that, in spite of the absence of any important semantically and categorically peculiarities between adjectives in the Turkic monuments and in the modern Kazakh language, there are phonetic peculiarities. The use of adjectives has morphed through time and depicts changes in form and semantics. This is more so seen in the analysis of indigenous adjectives. An example is a cross-linguistic comparison of the Turkic languages, which identifies two main characteristics of these adjectives, to which this article focuses. Moreover, the research insists that adjectives of modern Kazakh have specific cognitive properties that are formed in the dynamics of the interaction with internal, social, and natural conditions. The main adjectives are divided into such features as color, evaluative and qualitative properties, size and space dimension.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1177Cognitive and symbolic meaning of the «black» color in a literary text2025-12-03T12:50:40+00:00A.D. Bezaubekovaadaeva1981@mail.ruS.G. Kanapinaadaeva1981@mail.ruK.K. Esirkepovaadaeva1981@mail.ru<p> The article examines the ways of transmitting the "black" color in a symbolic sense in the work of the writer T. Akhtanov, "The Light of the hearth" and the skill of its use. Through the use of the word by the writer in symbolic expression, the worldview, culture, and artistic world of the author are known in increasing the figurativeness of the work. The linguistic personality of the characters is considered as a result of their cognitive activity, their linguistic and cognitive level. At the same time, the work establishes that the word blackness, by virtue of the phrase, means sadness, death, evil, vice, and then the word blackness indicates holiness, sacredness, and simplicity. Having comprehensively examined the ethnolinguistic character of the "black" color, it turns out that this is one of the most frequently used names in the Kazakh language, rich in meaning, with a wide range of applications. In the author's work, a large number of black names were noticed, used in the meaning of "sacred", "holy".</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1057Linguopragmatic features of the Discourse Markers2025-05-22T17:56:25+00:00A.M. Dossanovaadossanova@gmail.comA.M. Maralmaralqyzy.arailym@gmail.comR.N. Sharshovar.sharshova@iitu.edu.kz<p>This article analyzes the linguopragmatic features of discourse markers based on the material of modern Kazakh-language podcasts. The relevance of the research is due to the rapid development of podcasts in Kazakh language, which reflect new trends in modern oral speech. The paper reveals the functions of discourse markers, including their role in the organization of speech, the formation of interaction between speaker and listener, as well as in the transmission of modality and emotional coloring of utterance. The research used methods of contextual and structural analysis, continuous sampling and observation. Transcribed audio recordings of podcasts were used as the main material. Discourse markers are classified as regulatory and organizing, and their pragmatic functions in media discourse are considered comprehensively. The results of the study show that discourse markers play an important role in ensuring the coherence of the text and effective communication in oral speech. The practical significance of the work lies in the possibility of using the data obtained to develop communication skills, improve linguopragmatic competence and analyze media texts. This study reveals the features of the functioning and classification of discourse markers in Kazakh language and can serve as a basis for further applied and theoretical research.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/992Communicative-pragmatic features of Kazakh humor: reflection on national values2025-11-19T20:16:16+00:00K.U. Yessenovakalbike_65@mail.ruА.К. Abdikarimovaainagulr@mail.ru<p>This study explores the role of humour in Kazakh social life, demonstrating how it facilitates the preservation and transmission of cultural knowledge. The main purpose of the study is to show that humor is not only entertainment but also a form of social interaction through which values, norms, and shared knowledge are passed from one generation to another. To address this question, the study relies on a set of different approaches. The material is read closely to see how certain stylistic features appear, the meanings hidden between the lines are examined, and the social purpose of each humorous example is considered. In addition, the Kazakh material is compared with humor from other cultures.</p> <p>The analysis draws on a mixed set of materials. For this research, examples were collected from older oral humor as well as from online platforms where modern users post short, humorous remarks. Examining them side by side makes it clear that older humorous patterns still surface in online communication. These features allow speakers to comment on social issues in a subtle and culturally acceptable way. The novelty of the research lies in combining traditional and digital humor within one communicative-pragmatic framework, demonstrating how cultural codes remain stable even as modes of communication change.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/962Bifurcation as a self-regulating phenomenon of the language system2025-12-17T11:24:37+00:00K.B. TuilebayevaTKB.84@mail.ruZh. Zhakupovzhan.zhak58@gmail.com<p>This research paper explores one of the fundamental principles of synergetics — the concept of bifurcation, its essence, and functional role. The main objective of the study is to reveal the nature of bifurcation as a key factor in the formation of synergetic phenomena. The tasks of the research are planned to be achieved by identifying the general essence of the bifurcation phenomenon in synergetics, describing its manifestation in linguistics, and analyzing its function through linguistic evidence. Although the synergetic paradigm (including linguistic synergetics) has become a global trend in various areas of general education, the conceptual foundations of synergetic phenomena have not yet been thoroughly examined. Therefore, this article represents one of the first attempts to define and interpret the term "bifurcation" in linguistics, including its application to the Kazakh language through specific examples and linguistic data.</p> <p>Theoretical findings contribute to a deeper understanding of the dynamic nature of language systems, including the Kazakh language. The practical relevance of the study lies in enhancing communication between speakers and improving their linguistic competence. The results may be useful for philology students during lectures, seminars, and practical sessions.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1190Integration processes in science: the role of the theory of synergetics in the emergence of expressive words2025-12-10T12:18:51+00:00B.S. Zhonkeshovzhon_bs79@mail.ruY.S. Kasen Kasenov_erlan@mail.ru<p>This article provides an overview of the phenomenon of integration in science, considered as a theoretical basis for solving current problems of linguistics. Based on the works of researchers published so far, the authors seek to answer the following questions: what is meant by the concept of "integration", what is its role in the formation of emotionally expressive vocabulary, and what models generating emotionally expressive meaning arose as a result of the application of the theory of synergetics. The authors try to prove that the emergence of emotionally expressive words occurs as a result of the integration of several disciplines, namely phonetics and semantics, morphology and emotion, imagery and evaluation. In addition, defining the concepts of synergetics (bifurcation, fluctuation, attractor, chaos), it is proposed to consider chaos as a self-organizing system that creates expressive meanings and expressive structures. Using specific examples from the Kazakh language, the authors try to demonstrate that modern emotional-expressive units once represented a chaotic state, eventually transformed from chaos into attractors, and as a result, stable emotional-expressive models were formed in the language. The article is intended for undergraduates and doctoral students interested in linguistics, literature, psychology, philosophy, cognitive science and other scientific fields, as well as researchers working in these fields.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1119Nonverbal techniques in social network language2025-12-10T12:20:14+00:00Z.R. Kurmanbekovakurmanbekovazulfiya276@gmail.comL.T. Makulovamakulovalaura@mail.ruM.K. SarsembayevaS_mira72@mail.ru<p>The paper highlights emoticons, which are an important aspect of social networking communication. The definition of emoticons was offered in this paper, which was based on scientific research. Emoticons help to uncover and comprehend the goal of the netizen conversation. Nowadays, the fast penetration of social networks into our daily lives has expanded the quantity of nonverbal techniques in internet communication language and modified them graphically and by content. The advent of emoticons, visual and creole as a way of marking, emoticons and stickers, demotivators, internet memes, and characters such as comics reflect the internet's transition to nonverbal communication.</p> <p>The paper's scientific novelty is the first consideration of nonverbal information as the primary technique of transferring moods and emotions in the process of internet communication in Kazakh language. For the first time, features such as emoticons (emojis), demotivators and advisors are incorporated into Kazakh language resources.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1164The use of expressive means of speech in advertising texts of the Soviet and modern periods2025-12-08T12:36:53+00:00A.V. Malomoshnovaannamaslikova1@mail.ruG.S. Musinovag.musinova@mail.ru<p>The article presents a comparative analysis of expressive means of speech used in advertising texts of the Soviet period (1950s–1960s) and in contemporary media advertising (print and digital). The aim of the study is to identify lexical and stylistic features of advertising texts from different historical periods and to examine the mechanisms of persuasive influence on the consumer. The research is based on comparative, descriptive, and linguopragmatic methods. The material of the study includes ten advertising posters of the Soviet period and nine contemporary advertising texts promoting similar mass-consumption products. The analysis focuses on lexical and stylistic devices such as epithets, metaphors, and periphrases, as well as on syntactic constructions characteristic of advertising discourse, including imperative forms, question–answer structures, nominative and elliptical sentences. The research findings demonstrate that Soviet advertising texts are characterized by restraint, conciseness, and a predominantly informative orientation, with a limited use of expressive means. In contrast, contemporary advertising exhibits an expanded expressive potential, actively employing emotionally charged vocabulary, figurative nominations, psychological techniques of influence, and dialogic strategies aimed at establishing contact with the addressee. A comparative examination of advertising texts from different historical periods makes it possible to identify the influence of sociocultural and ideological factors on the linguistic design of advertising discourse.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1055Structural and frequency characteristics of archaisms in the language of Kazhygumar Shabdanuly’s six-volume novel "Kylmys"2025-12-17T15:55:28+00:00A. Mursalaigerimmursal@mail.ruA. Amirbekovamarghan01@mail.ruA. Almautovaalmauasya@mail.ru<p>The article provides a comprehensive analysis of the structural and frequency features of old bookish vocabulary and archaisms in Qazhygumar Shabdanuly’s six-volume novel Qylmys (The Crime). The lexical units found in the text are examined with regard to their historical-semantic features, linguistic nature, and functional roles. The study outlines the theoretical foundations of old bookish vocabulary and its place within the Turkic written tradition. On this basis, the author’s religious, ethical, administrative, and everyday lexical layers are identified and grouped structurally. The obsolete units are compared with their modern equivalents in contemporary Kazakh. Special attention is devoted to the frequency of Arabic-Persian religious vocabulary, its contextual functions, and semantic nuances. Eight analytical tables were compiled to document the meanings and frequencies of these items, providing insight into the author’s linguistic choices. The findings enhance understanding of how historical lexical elements function within the narrative, revealing their frequency patterns and stylistic value. The study refines the semantic scope and contextual features of old bookish vocabulary and contributes to the systematization of the historical lexical corpus. Overall, the results shed light on the author’s motivations in selecting historical lexemes and demonstrate their communicative and aesthetic roles in literary discourse.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1062The Political significance of language tolerance: multilingualism policy in Kazakhstan2025-05-28T19:25:58+00:00A. Onggarzharaskyzy96@mail.ruA. Khalelaknur_h@mail.ru<p>This article discusses the relationship between the concepts of language policy and tolerance and their impact on the development of society. The authors describe language policy as a means of managing language relations, revealing its historical, political and social significance. In addition, the essence of tolerance, its importance for intercultural dialogue and social harmony are analyzed in detail. The features of the ongoing language policy in the context of a multinational and multilingual society in Kazakhstan, emphasizing the official status of the Kazakh language and the significance of the trilingualism policy. Through laws and programs adopted at the state level, measures are characterized aimed at the formation of tolerance for linguistic diversity, strengthening peace and harmony between ethnic groups. The article considers a tolerant attitude to language as one of the democratic values, highlighting the role of this policy in the sustainable development of our country and strengthening national unity. The study employs comparative and content analysis methods to examine the current state of language policy in Kazakhstan, highlighting how the balanced development of language and tolerance serves as a foundation for societal stability.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1008The problem of overcoming Kazakh non-equivalence in literary translation: a review of research and approaches2025-12-03T14:35:57+00:00Zh.M. Burkitbayevab.j.m@mail.ru<p>This article analyses the work of local researchers studying the issue of Kazakh non-equivalence. It examines the ways of overcoming non-equivalence in the literary translation of works of Kazakh authors into Russian and English. A review of the key works published in international and local scientific journals over the past five years, from 2020 to 2024 inclusive, is provided. The relevance of the study is determined by the need to preserve the cultural and aesthetic features of the original text when adapting it for a reader in another linguocultural environment. The article focuses on the need for a careful approach to the transfer of non-equivalent vocabulary in the process of literary translation. Based on the full-text analysis and synthesis of the results, it can be concluded that various methods, such as transcription, transliteration, calque, descriptive translation, explanatory footnotes, approximate translation, replacement, and omission, can be used to convey Kazakh non-equivalent vocabulary in literary translation into Russian and English. In the future, we suggest conducting research on how the target audience perceives the translation.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1117Foreignization and domestication strategies in translating occasionalisms from J.K. Rowling's Harry Potter2025-12-08T14:50:53+00:00A.T. Kussaiynovagyersultanova@gmail.comG.T. Yersultanovagyersultanova@gmail.comF.K. Ismailovagyersultanova@gmail.com<p>This article explores the challenges translators face when dealing with <em>occasionalisms</em>—unique, author-created words—in literary translation. The main objective of the research is to analyze the strategies used for translating occasionalisms from English into Russian and Kazakh, using J.K. Rowling's <em>Harry Potter and the Order of the Phoenix</em> as a case study. The study focuses on two prominent translation strategies: <em>domestication</em> and <em>foreignization</em>, and aims to determine which approach is more frequently applied. The significance of this research lies in its contribution to both theoretical understanding and practical application in the field of translation studies. The methodology involves a comparative linguistic analysis of selected examples of occasionalisms and their translated counterparts. The analysis revealed that translators often prefer the strategy of foreignization to preserve the linguistic and cultural specificity of the source text. This choice helps retain the original author’s voice and creative intent. The study contributes to the broader field by shedding light on the complexity of translating occasionalisms and offers insight into effective translation strategies. The practical value of the research lies in its potential application in translation practice, especially in the context of literary works where maintaining the integrity of the original text is crucial.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Serieshttps://bulphil.enu.kz/index.php/main/article/view/1230Kazakh proper names in English translation: variability and risks of non-standardized usage of computer-assisted translation tools2025-12-22T21:40:14+00:00L.A. Zadorozhnayamila.alex.zadorozhnaya@gmail.comA.A. Kutpanova aidana.almabekovna@gmail.comA.M. BadaliyevBadaliyevazatbek@gmail.com<p>The present study is dedicated to the analysis of the variability of Kazakh proper names, as well as the challenging tasks that arise from the non-standardized usage of computer-assisted translation tools. The authors of the research conducted a translation experiment based on a two-stage survey of respondents whose professional activities are connected with linguistics and translation. The survey was designed based on a thorough analysis of theoretical sources on various aspects of onomastics and digital technologies in translation. In the course of the research, extralinguistic issues were given consideration, including the trend of digitalization and the transition of the Kazakh language in the Republic of Kazakhstan to Latin script. The methodology of the research is based on the hypothesis of an interconnection between a high percentage of variability of Kazakh proper names in English translation and non-standardized usage of computer-assisted translation tools, as well as neural networks. The authors draw conclusions about the application of an interdisciplinary approach to the solution of relevant tasks of onomastics in the context of the theory and practice of translation.</p>2025-12-29T00:00:00+00:00Copyright (c) 2025 Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Series